2012 Tower Awards Categories
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Agency Promotion Material
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Animation/Motion graphics
Blogs Computer-based presentations, including powerpoint |
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Corporate Identity - Logo Design
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Direct Mail - Campaign with two or more mailings
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Direct Mail - Single or multiple mailings, which includes incentives
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Direct Mail - Single printed mailing piece
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Event Marketing - Events
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Exhibitions/Trade Shows - Exhibits
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Exhibitions/Trade Shows - Trade show marketing program
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Experiential Marketing
Mobile Marketing |
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New Product Launch Campaign
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Newsletter - Online Newsletters - internal/external audiences
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Print Ad Campaigns - 3 or 4 color campaign over $200,001
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Print Ad Campaigns - 3 or 4 color campaign under $200,000
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Print Advertising - Single Ads - Fractional page or
fractional spread: color or black-and-white |
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Product catalogs, demo disc brochure, sales presentations
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Promotional Material - Capabilities/facilities booklet/brochure
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Promotional Material - Posters and Calendars
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Promotional Material - Product specifications brochure/bulletin
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Promotional Material - Special Promotions
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Public Relations - Campaign-coordinated public relations campaign
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Public Relations - Special Events
Radio Social Media/New Media Television - single commercial or campaign |
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The Client Didn't Buy It
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Total Communications Program under $200,000
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Total Communications Program between $200,001-500,000
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Total Communications Program over $500,001
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Video Production - sales, product or corporate promotions
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Video/On-Line Production
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Web sites produced for less than $25,000
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Web sites produced between $25,001-$50,000
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Web sites produced over $50,001
Webinars |
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