Breakfast Seminar
Social Media and the Art of Cause Marketing
Social media is having a profound impact on the way companies leverage their community involvement and support of worthy causes. At the April BMA Chicago Breakfast Seminar, we will examine how organizations including AmpliVox Sound Systems and its Pink Podium Promise, McGladrey and its Caddie for Love program and Hydrotech partners with Got Autism, to use social media as part of their public relations efforts to both launch their cause marketing initiatives and increase company visibility.
Panelists:
Don Roth, CEO, AmpliVox
After purchasing AmpliVox in 1995, Roth reenergized the 30-year-old company with an emphasis on new products, cutting-edge technology and outstanding customer relations. The AmpliVox product line includes a variety of wired and non-wired lecterns, megaphones, portable PA systems, and multi-media presentation workstations. New products are constantly in development to keep pace with changes in technology, including the incorporation of digital media into presentation equipment. As a result, AmpliVox has recorded sales increases from $2.8 million in 2007 to $5.2 in 2010 despite the national economic downturn, with a pace to set another new record in 2011.
At the same time, Roth has created a national presence for himself and his company through his charitable efforts on behalf of breast cancer advocacy groups. AmpliVox’s Pink Podium Promise program has donated over 100 specially-designed pink lecterns to breast cancer organizations across the country for use at races, fundraisers and educational events. AmpliVox also provides significant support to local community organizations, including the North Suburban YMCA where Roth serves on the Board of Directors.
Paige Howells, Business Development, Got Autism-Hydrotech
Terri D. Andrews, National Director – Media Relations, McGladrey
Terri Andrews is the national director of media relations for McGladrey, the nation’s fifth largest provider of assurance, tax and consulting services.
In her role, Terri is responsible for traditional and social media relations, including those related to The McGladrey Classic, a PGA TOUR Fall Series event sponsored by McGladrey. She manages the firm’s national Facebook, Twitter, LinkedIn and YouTube accounts, as well as the firm’s golf blog.
Prior to joining McGladrey, Terri served was an internal and external communications professional for a global Fortune 500 energy company, where she was responsible for employee communications, crisis communications, retiree affairs and community relations.
The panel will be moderated by:
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James Epstein-Reeves, President, Do Well Good AND Co-Vice President - Professional Development at Net Impact Chicago Professional Chapter
James Epstein-Reeves is a Chicago-based expert on corporate social responsibility, philanthropy, and cause-marketing. As president of Do Well Do Good, LLC, he and his company guide leaders in for-profit and non-profit organizations to focus their initiatives in social responsibility, management, fundraising, communication, and social media. He is also a writer for the Forbes.com Corporate Social Responsibility blog and a video commentator for CSR Unscripted through 3BL Media.
Prior to starting Do Well Do Good, LLC, he served as the Director of Community Affairs for the multi-billion dollar office supply company OfficeMax. James led the company’s philanthropy and volunteer program. His efforts led to the creation of the award winning volunteer event A Day Made Better – an initiative that united the company during a simultaneous volunteer event in 1,000+ locations across the country. In addition, he co-led the effort for the company to publish its first and second corporate social responsibility report which used the Global Reporting Initiative framework.
In addition to working on corporate sustainability, James is well-versed in corporate philanthropy having created the giving programs at OfficeMax and Coldwell Banker Residential Brokerage in the mid-Atlantic. He has served as an officer of the OfficeMax Charitable Foundation and as the board-liaison for the Coldwell Banker Cares Foundation in the mid-Atlantic. He has also tirelessly worked to support diversity and inclusion at both companies, having served on the Diversity Councils for each.
Sponsored by:
